Depending on which economist you listen to, we are either in a recession or on the verge of entering one. As budgets tighten, remember that a well-designed Web site is one of the most cost-effective lead and sales generators. |
||||||||||||||||
Fortify Your Web Site
|
||||||||||||||||
| 1. | Include prominent calls to action. What is it you want a visitor to do? Make sure an easy-to-find callout exists to entice the visitor to request more info, make a purchase or sign up for your newsletter. |
| 2. | Minimize clicking by relying on good site architecture. A menu on every page, using tabs and other organizational devices makes it easier for the user to find what they want. |
| 3. | Include high-quality photography and virtual tours to highlight your company. The Web site is the face of your organization and this is the perfect space to illustrate company capabilities. |
| 4. | Write persuasive copy. Think about messaging when writing content for your Web site, so it will resonate with your audience. At the same time, remember to keep copy succinct. Information overload affects everyone, and copy on the Web is meant to be scanned. Break up text with subheads to enhance readability. |
| 5. | Add social elements. Do you have a company blog? Would it make sense to let a visitor sign up for RSS feeds about your company? Add these and other social elements like podcasts and videos to keep site visitors updated and rank higher on search engines. |
eMarketing Stat
How does the Internet impact small businesses?
| 58% | said the Internet has helped their businesses grow or expand. |
| 51% | indicated that the Internet has improved their profitability. |
Source: AC Nielson for eBay
SEM Infographic
View the search marketing infographic ›
What's New @ Elliance
|
Miller Welding Attracts New Business With Redesigned Web Site |
Oberg Industries Uses the Web to Reach Global Marketplace |
Elliance Receives STEP Inside Design Award for collegeprowler.com |
||
 |
 |
 |
||
|
Within the first 90 days of Miller Welding's new site launch, millerwelding.com, the site generated two new accounts, both projected to be top 10 accounts in 2008. |
With improved functionality, enhanced content, and streamlined navigation organized by markets, the new site enables visitors to quickly and easily find relevant information. |
Elliance Web design gets recognized in the Best of the Web 2007 issue of STEP Inside Design magazine for their work on the College Prowler Web site. |
| 600 River Ave, Pittsburgh, PA 15212 | 1-888-926-6262 | www.elliance.com |