February 2009 Newsletter
When do you consider your Web site finished? The answer is never. You need to enhance your brand to reflect market changes, new customer behaviors, demographic changes and to provide a platform for expansion opportunities.
Five Signs That It's Time To Redesign Your Web site
| 1. |
The Web site isn't Your #1 Lead SourceWhen visitors land on your site, is it evident how they can stay engaged? Your phone number should be prominent and you should do all you can to prompt visitors to supply their email address. |
| 2. |
It's Unclear Why a Prospect Should Pick YouThe copy on your site should be direct and easy to understand. So, stay away from industry buzzwords, verbose prose and over-the-top sales pitches. Case studies, testimonials and results are a more effective way to build trust. |
| 3. |
Your Message is Stuck in the PastThe essence of your brand stays the same. Over time, though, the current message changes and often, a site hasn't evolved to reflect your new focus. Your site should communicate your passion and craftsmanship with powerful story telling and photography. |
| 4. |
You Are Not on Top of Search EnginesWhat words do prospects type in a search engine to find you? If you don't know, you should! These keywords need to be integrated into your messaging so it's easier for your site to be found. |
| 5. |
Visitors Can't Find What They Want QuicklyThe information architecture of your site is vital to making the site easy to use. If a person can't see what they are looking for, they won't take the time to try and find it. Instead, they will assume what they want isn't there and click the X in the corner to leave your site. |
Stat
Growth of Social Media
| 13 % | is the gain in U.S. audiences using social media from December 2007 to December 2008 |
Source: comScore
SEM Infographic
What's New @ Elliance
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CEO Interviewed |
Generates Leads |
Utilize Digital Savvy PR |