Only a few can orchestrate talents this well
Elliance draws from a range of brilliant minds and passionate specialists to go beyond workable solutions to ideas that will change the destiny of your brand.
1Strategy
Challenges us to hear what's not being said
Brand Strategy • Web Strategy • User Experience • Information Architecture
Projects churn up enough market research, competitive analysis, web analytics and other data to fill an average-sized U-Haul trailer. Which begs the question: now what?
Elliance (like our peers) adheres to a disciplined process that enables us to separate insight from information, and to challenge closely held assumptions. But synthesis only gets us to the edge of the chasm. Crossing over, eventually, requires inspiration. And inspiration comes from listening – more closely and deliberately – for what’s not being said.
2Design
Punctures the status quo, setting change free
Web Design • Story • Information Design • Brand Voice • Interface Design
Who are we? That’s the question facing every company, college and large organization. How well you answer, and whether your story matches reality decides your fate. This requires a highly conscious form of communication. Call it your brand, your institutional voice or your web presence. It’s how you become known, remembered and trusted.
It's not size or clout that matters, but courage. Do you have leaders willing to revisit the question – who are we? Have they created a culture that recognizes and enjoys great communication: design and messaging that packs clarity, precision, verve, imagination?
Someone smart enough to allow design and communication to erase any gap between what’s past and what’s possible.
3Marketing
Stopped being simple the instant we sent that first email
Social Media • Email Marketing • PR 2.0 • Relationship Marketing
The art and science of persuasion has adapted to countless changes in both the speed and manner of human communication. Yesterday's cave wall becomes next week's iPad. Free of obstacles (time, proximity), we now rely on judgment.
As futurist John Nesbitt observed: “The more universal ‘we’ become, the more tribal we act.” Our tribes influence more than what we buy; they shape our ability to think independently in the face of pressures, distortions and overemphasized truths.
Mastering the new marketing ecosystem means aligning forces in our control, and many more that are not, until they become mutually reinforcing.
4Search
Meeting customers on their terms
Organic Search • Pay Per Click • Landing Pages • Metrics
How intensely do we want what we want, precisely when we want it?
Take the success of TiVo. User groups the world over help people in non-TiVo countries to reverse engineer the little box that saves our most-wanted programming, while enabling viewers to skip commercial interruptions.
Search engines influence millions of purchasing decisions every day, from bicycles to bachelor's degrees, because they serve up results to “buy”-ready consumers. Different keyword phrases mark each phase of the decision cycle. Awareness. Consideration. Preference. Decision. Recommendation.
How powerful is search? By pushing our clients to page one of Google, we've helped print publishers and catalog sales companies transform their business models. And we’ve seen colleges and universities reverse downward enrollment trends and dramatically boost student quality.
5Technology
ENABLES CREATION OF THE PERFECT USER EXPERIENCE
Interactive Development • Content Management Systems • Web Services
How transparent should the medium be in the way we consume content? Completely, in our opinion.
How much burden should technology carry to create a simpler user experience? Lion share of it, in our opinion.
For Elliance, technology is an enabler for creating the perfect user experience. That's why we are technology agnostic, using the perfect tools for each experience, building the right-sized foundation for each project, and picking the right methodology for each implementation.
