B2B & Manufacturing Marketing
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Unleash national and global demand.

manufacturing marketing

B2B & Manufacturing Marketing for Sales-Driven Innovators

Industrial Strength Branding

In the sea of sameness, brands win

Can a few words liberate corporate profits? Positioning lines like “Guarding Financial Health”, “The World’s Largest Map Store”, and “Science of Motion” have unleashed demand for our clients. Elliance reincarnates brands by positioning brands and persuading buyers at all the marketing touch points.

Demand Generation Campaigns

GROWING IN THE AGE OF SELF-SERVICE

In our digital age, generating, nurturing and closing sales is powered by high-fidelity content and creative served up to right-fit buyers with surgical 1-to-1, micro-targeting – all evolving rapidly with A/B testing. Elliance has an experienced team, modern tools and new frameworks to unleash demand. Speed and adaptation at its best.

Website as A Conversion Machine

IS YOUR WEBSITE YOUR #1 global Sales Person?

There is a science and art of developing b2b and manufacturing websites. A great website must convey your brand, unleash new demand, service the customer and dominate search engines. At Elliance, a team of ten inch-wide, mile-deep craftsmen comes together to create the perfect website experience for your brand.

Build Customer Loyalty

BUILDING LOYALTY IN THE ERA OF DISLOYALTY

Building customer mobile extranets and portals with helpful service centers is what it takes to prevent switching in the era of disloyalty. Staying top of mind with sensible use of content marketing, event marketing and customer listening programs is the new face of loyalty. Elliance has decades of experience in this space.

B2B & Manufacturing Case Studies

More Proof

Geography 101 for a shrinking world

Maps.com

The largest map store in the world wished to distance itself even further from National Geographic, the No. 2 map seller. Elliance orchestrated an e-commerce search optimization program to ensure every map in its entire inventory would surface higher than the maps offered by all competing map sellers.


From print to online in 365 days

Black Box

Nearly 20 people worked on Black Box's award-winning print catalog that none of its customers cared about anymore. Elliance predicted the world would change within a year of Black Box's new website launch and e-commerce search optimization. It did. Now their entire print catalog team has migrated to online catalog operations.


Creating a killer app

Independence Medical

Independence Medical, a leading supplier of medical supplies to pharmacies, never imagined a killer app could move their online business needle. It did. Using Elliance's online ordering system, the pharmacies can decide which supplies to pick based on state-by-state Medicare reimbursements.


B2B & Manufacturing Clients Served

Most Recent Blog Posts

We Have Presented Successes At

  • American Marketing Association