MARKETING TO ALUMNI AND DONORS: THE ART OF THE ASK

Unlock Donations from Alumni.

Philanthropy Marketing: The Long Arc of a Relationship

Marketing of Capital Campaigns

MICROSITES TO STORY LANDING PAGES

Long pages, once a taboo, are going through a rebirth. A longer story landing page is emerging as the new standard for capital campaign microsites. It concentrates the entire argument for donating into a single potent case statement. Call us to see examples of story landing pages.

Alumni / University Magazines

SERVED PRINTED OR DIGITALLY

“Create once, publish everywhere” has ushered the era of delivering a print or a digital version based on the preference of the recipient. For digital readers, we create responsive web design magazines to ensure that the recipient can view it on desktops, tablets or smart phones.

Giving Websites

SCIENCE AND ART OF PERSUASION

People don’t part with their hard-earned money without endearment and softening their hearts. And nothing beats storytelling in paving the way to increased giving rates and growing average donation. And if there is one thing that we excel at, it’s storytelling which we do with verve and drama.

Engaging with Social Media

ENGAGEMENT PRECEDS GIVING

Inviting donors into the giving funnel begins a long time before “the ask”. It takes constant care, enchantment and unfolding of stories. We can show your team the way by becoming a partner in your social media journey, where what counts is less not more, and meaning not filler.

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.


Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.


Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.


Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Blog Posts

  • Top Five Year-End Giving Resolutions

    November 22, 2013

    With Thanksgiving just behind us, like many nonprofits, colleges and universities, you’re probably getting ready to publish the annual “year-end giving” information on your website or send out an email appeal to prospective donors. If so, that’s great. If not… … Continue reading

  • Philanthropy Analytics From the Inside Out

    September 09, 2013

    I love ROI. You can probably tell from my Twitter handle: @LuvROI. Yet, we marketers don’t often push our metrics far enough to effectively measure ROI. I’m not talking about impressions, frequency, clicks and other traditional campaign measurements. Not at … Continue reading

We have presented successes at

  • American Marketing Association