ENROLLMENT MARKETING: MORE OF RIGHT-FIT

Higher Education Enrollment.

Enrollment Marketing: Lead Generation in the Digital Age.

Undergraduate Students

INCREASE NET REVENUE PER STUDENT

Digital has changed everything. Traditional student search is almost dead. Imaginative strategies for improving admissions yield are being devised every day. Creating conditions for prospects to raise their hand first, influencing the influencers, and stealth apps are the new normal. Elliance helps colleges find the right-fit students who will ultimately become loyal ambassadors and donors.

Adult & Graduate Students

THE BEST SOURCE OF COLLEGE GROWTH

Elliance has deep experience serving these special audiences. We know how to calibrate the messaging between learning and advancement, what keywords perform best and optimal combination of inbound marketing and paid advertising to attract the right-fit students. Let’s discuss.

Online Students

OUTCOMPETE WITHOUT OUTSPENDING

With publicly traded for-profit colleges spending billions of dollars, how can non-profit colleges compete? Elliance will lead you to the promised land by concentrating resources, smarter geo-targeting, orchestrating inbound plus paid strategies, and timely follow-up.

International Students

BYPASS AGENTS; RECRUIT DIRECTLY

Founded by a former international student, Elliance knows the science and art of attracting International students. It takes a lot more than contests, search engine rankings, social media, and microsites. It takes orchestration and paying attention to details at every touch point.

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.


Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.


Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.


Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Blog Posts

  • 11 Strategies for Improving Admissions Yield

    April 09, 2017

    Students hold the keys to the survival and prosperity of colleges. Student deposits are moments of truth for Vice Presidents of Enrollment at colleges and Presidents. Cash coffers are either refilled or not. Last minute surprises in deposits can cause … Continue reading

  • A Web of Insincerity

    September 13, 2016

    A colleague of mine spoke a phrase several months ago that won’t stop ringing a clear and undeniable truth in my ear. After I showed him video from a flash mob brand launch, he said, “I hate that kind of fake energy.” That … Continue reading

  • Should you buy experience or insight?

    June 09, 2015

    We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity —  a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading

  • 5 steps to college brand renewal

    August 25, 2014

    While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

  • Sponsored content: The changing face of content marketing

    March 25, 2014

    Buzzwords, such as “native advertising,” “brand publishing,” “custom content,” “sponsored content” and “corporate journalism” are fresh industry lingo for what advertisers have been trying to do since the dawn of advertising – appeal to potential customers with content. Though the … Continue reading

We have presented successes at

  • American Marketing Association