Higher Education Branding.

Branding for Colleges and Universities: The Holy Grail

College Branding


Reimagining the brand starts with teasing out the brand essence from the stories of the faculty, students, and alumni. Sometimes, they have to be confirmed by quantitative studies. The process always results in creation of authentic brands and destiny-changing inflection points.

Brand Expressions


Singularity of voice in digital channels and traditional channels is money in the bank. It takes deep discipline for the voice to come through website, online display, social media, kiosks, out of home, or print.  Elliance excels at orchestration of paid, earned and owned media.

Internal Brand Launch Kit


Without a critical mass of internal champions, successive will always remain elusive. We facilitate brand launches with a series of internal presentations to faculty, students and staff, equipping them with a brand book. They energize the teams, create momentum and show the way forward.

Brand Metrics


How strong is your brand? Where is brand strength trending? How do you stack up against competitors? Our data scientists begin by analyzing data from Google Analytics, Social Analytics, Paid Analytics and Conversion funnel. Then they tease the meaning out of the numbers and tell the story behind them.

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.

Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.

Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.

Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Blog Posts

  • Is it time for a new suit?

    March 10, 2017

    Much like an ill-fitting or dated suit, companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve. Does your identity still fit your organization and what it does? Does it represent … Continue reading

  • The Brand Management of Hate

    November 29, 2016

    Come January 20th hate will have a new home. It’s called the White House. Not every person or even the majority of people who voted for Donald Trump is hateful, but haters do love him. They see a guy who … Continue reading

  • Your 5 Point Brand Checklist

    March 20, 2016

    Too often, a college or university approaches a brand development exercise unprepared for the journey ahead, and unable to fully realize the rewards at journey’s end. We offer a 5 point checklist to ensure a better experience and outcome at every step. 1. Know Your … Continue reading

  • The battle for hearts and minds

    February 01, 2016

    With Super Bowl weekend upon us, our eyes will take to the screen to watch with great anticipation…the commercials. This year, at a time when a lot of people are saying traditional advertising is dead, advertisers are ponying up $4,500,000 … Continue reading

We have presented successes at

  • American Marketing Association