COLLEGE BRANDING: CRISP AND AUTHENTIC

Higher Education Branding.

Branding for Colleges and Universities: The Holy Grail

College Branding

FROM ACORNS, TALL TREES GROW

Reimagining the brand starts with teasing out the brand essence from the stories of the faculty, students, and alumni. Sometimes, they have to be confirmed by quantitative studies. The process always results in creation of authentic brands and destiny-changing inflection points.

Brand Expressions

DIGITAL & TRADITIONAL

Singularity of voice in digital channels and traditional channels is money in the bank. It takes deep discipline for the voice to come through website, online display, social media, kiosks, out of home, or print.  Elliance excels at orchestration of paid, earned and owned media.

Internal Brand Launch Kit

CREATING AN ARMY OF AMBASSADORS

Without a critical mass of internal champions, successive will always remain elusive. We facilitate brand launches with a series of internal presentations to faculty, students and staff, equipping them with a brand book. They energize the teams, create momentum and show the way forward.

Brand Metrics

INTELLIGENT. INSIGHTFUL. SMART.

How strong is your brand? Where is brand strength trending? How do you stack up against competitors? Our data scientists begin by analyzing data from Google Analytics, Social Analytics, Paid Analytics and Conversion funnel. Then they tease the meaning out of the numbers and tell the story behind them.

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.


Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.


Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.


Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Blog Posts

  • Brand Architecture in Higher Education

    April 02, 2017

    There isn’t an algorithm for defining brand architecture for higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation. Here is a start: I. Branded House: This model applies to most … Continue reading

  • The Politics of Design or Seeing Red

    March 29, 2017

    Politics aside… what do design, branding and political experts really think of President Trump’s “Make America Great Again!” red trucker hat? Some call it the worst design of 2016, while others say it was the most hated and most loved … Continue reading

  • Is it time for a new suit?

    March 10, 2017

    Much like an ill-fitting or dated suit, companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve. Does your identity still fit your organization and what it does? Does it represent … Continue reading

  • The Brand Management of Hate

    November 29, 2016

    Come January 20th hate will have a new home. It’s called the White House. Not every person or even the majority of people who voted for Donald Trump is hateful, but haters do love him. They see a guy who … Continue reading

We have presented successes at

  • American Marketing Association