Smarter Wins
William Woods University
How William Woods abandoned traditional student search, flipped the “funnel” and learned to Flourish.
Digital has changed everything. Traditional student search is almost dead. Imaginative strategies for improving admissions yield are being devised every day. Creating conditions for prospects to raise their hand first, influencing the influencers, and stealth apps are the new normal. Elliance helps private, liberal arts, Catholic, faith-based, and niche colleges and universities find the right-fit students who will ultimately become loyal ambassadors and donors.
All too often, adult & graduate program enrollment provides the foundational revenue for colleges and universities. Elliance, being one of the top enrollment marketing agencies, understands what keywords yield best results and how to balance earned, owned and paid media to create steady enrollment growth. Elliance has grown enrollment for business, law, medical, and engineering schools; as well as technology, agricultural, and healthcare universities.
With publicly traded for-profit colleges spending billions of dollars, how can non-profit colleges compete? Elliance will lead you to the promised land by concentrating resources, smarter geo-targeting, A/B testing, algorithmic conversions, and orchestrating inbound plus paid strategies, and timely follow-up.
Founded by a former international student, Elliance knows the science and art of attracting International students. It takes a lot more than contests, search engine rankings, social media, and microsites. It takes orchestration and paying attention to details at every touch point.
How William Woods abandoned traditional student search, flipped the “funnel” and learned to Flourish.
How CMU's innovative masters in product management found its groove.
How traditional and inverted admissions funnel strategies backed by a devotion to student success liberated record enrollment growth.
Expanding what it means to be a doctor.
Amplifying Lerner’s can-do culture.
How Elliance helped unlock $25M by putting alumni and corporate support behind the Catholic college's brand vision.
How Elliance helped Robert Morris University express its brand with far greater elasticity and punch.
How Saint Leo University changed its approach to marketing online programs.
St. Edward's University steps out of the shadows as one of the nation's most historic and pivotal liberal arts universities.
Drexel University asked us to help on a 3,000-mile journey to start a campus in Sacramento.
How Pepperdine’s business school found its rightful place in the crowded Southern California market.
How Duquesne University took global a unique position on sustainability.
Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance, a higher education marketing company. We created landing pages and ran a paid-advertising campaign, both of which told a story that resonated with the right-fit students.
Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.
Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership. All with the help of Elliance’s expertise in higher education marketing.