Enrollment Marketing Agency: More of Right Fit

Higher Education Enrollment.

Enrollment Marketing: Lead Generation in the Digital Age.

Undergraduate Programs


Digital has changed everything. Traditional student search is almost dead. Imaginative strategies for improving admissions yield are being devised every day. Creating conditions for prospects to raise their hand first, influencing the influencers, and stealth apps are the new normal. Elliance helps colleges find the right-fit students who will ultimately become loyal ambassadors and donors.

Adult & Graduate Programs


All too often, adult & graduate program enrollment provides the foundational revenue for colleges and universities. Elliance, being one of the top enrollment marketing agencies, understands what keywords yield best results and how to balance earned, owned and paid media to create steady enrollment growth.

Online Programs


With publicly traded for-profit colleges spending billions of dollars, how can non-profit colleges compete? Elliance will lead you to the promised land by concentrating resources, smarter geo-targeting, A/B testing, algorithmic conversions, and orchestrating inbound plus paid strategies, and timely follow-up.

International Student Recruitment


Founded by a former international student, Elliance knows the science and art of attracting International students. It takes a lot more than contests, search engine rankings, social media, and microsites. It takes orchestration and paying attention to details at every touch point.

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance, a higher education marketing company. We created landing pages and ran a paid-advertising campaign, both of which told a story that resonated with the right-fit students.

Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.

Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership. All with the help of Elliance’s expertise in higher education marketing.

Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Blog Posts

  • How to Recruit International Students: A Playbook for Enrollment Success

    September 01, 2023

    With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race is on to attract the brightest and most financially well-off international students.  Our clients have started asking us to prepare a playbook for successfully ... Continue reading

  • How to Recruit Graduate Students: A Playbook for Enrollment Success

    August 30, 2023

    In anticipation of the looming 2025 demographic cliff when college bound undergraduate students will begin to shrink, colleges and universities have started investing in launching and growing graduate programs to diversify their revenue.  Our clients have started asking us to prepare a playbook for successfully recruiting and growing graduate student enrollment. In growing enrollment for graduate programs for the past 25 years for over 50 co ... Continue reading

  • Traditional Student Search Services are Dying. Here is What’s Replacing Them.

    June 13, 2023

    The era of traditional high cost, high-volume and low-performance student search services is over. Here’s how traditional student search services used to work: first, when taking SAT and AP tests, students gave permission to the college board to share their contact information with prospective colleges; in turn, the college board licensed (for one-two-use only) the student names to potential colleges at 50 cents per name; then, colleges bought bo ... Continue reading

  • Best Lead Generation Strategies for Higher Education

    June 09, 2023

    In the early years of our existence, we generated leads through a wide variety of tactics: websites, SEO plus engaging content, display advertising, emails to purchased names, postcards to purchased names, LinkedIn ads, Facebook ads, Twitter ads, YouTube ads, retargeting ads, social media promotions, chat bots, lookalike audiences, webinars, campus visits and events, PR, branding and scholarship contests. And we observed which leads converted the ... Continue reading

  • Recruiting Adult Students: A Playbook for Enrollment Success

    April 20, 2023

    This blog post about how to recruit and enroll adult students was partly inspired by our work with forward thinking clients like Kathy Groves and Emily Horstman at William Woods University, Jacqui Spicer and DaRon Hairston at Baker College, Mollie Cecere at Carlow University, Brad Sims and Dianne O’Neill at Capitol Technology University, and Karen Nichols when she was at Limestone University. Adult students are a very special breed of peopl ... Continue reading

  • Higher Education Marketing Trends for 2023

    November 28, 2022

    As one of the top higher education marketing agencies, we are frequently asked to share our thoughts on emerging trends in this space. Here is what we are seeing. The past two years have seen a historic decline of more than one million students in US colleges and universities. Racially and ethnically diverse student populations continue to grow. The number of International students shrank during the pandemic but are growing again. College endowme ... Continue reading

We have presented successes at

  • American Marketing Association