College Branding Agency: Crisp and Authentic Branding

Higher Education Branding.

Branding for Colleges and Universities: The Holy Grail

College Branding


Reimagining the brand starts with teasing out the brand essence from the stories of the faculty, students, and alumni. Sometimes, they have to be confirmed by quantitative studies. The process always results in creation of authentic brands and destiny-changing inflection points.

Brand Expressions


Singularity of voice in digital channels and traditional channels is money in the bank. It takes deep discipline for the voice to come through website, online advertising, social media, kiosks, trade media, or print. Elliance, one of the top higher education branding agencies, will refresh all your brand assets so they all speak with your unique brand voice and deliver on brand strategy.

Internal Brand Launch Kit


Without a critical mass of internal champions, success in branding will always remain elusive. We facilitate brand launches with a series of internal presentations to internal teams, equipping them with a brand book. This energizes the teams, creates momentum and shows the way forward.

Brand Metrics


How strong is your brand? Where is brand strength trending? How do you stack up against competitors? Our data scientists begin by analyzing data from Google Analytics, Social Analytics, Paid Analytics and Conversion funnel. Then they tease the meaning out of the numbers and tell the story behind them. Sometimes they are followed up with awareness, attitude and usage (AAU) studies.

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.

Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.

Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.

Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Blog Posts

We have presented successes at

  • American Marketing Association