Igniting demand is doubling your conversion rate. It’s 4X-ing your inquiries. It’s a 30% bump in sales. It’s increasing your referrals by 703%. It’s delivering massive ROI.
For us, “Activity ≠ Results.” Instead, delivering massive ROI requires that we liberate growth from existing customers, warm prospects and new markets. In a world that is too readily satisfied with incremental growth, we revel in delivering joy with multiplicative growth. And multiplication is truly possible with the dizzying changes in hyper-social, hyper-local and hyper-mobile marketing – our sweet spot.
We have truly built a rare company where the right brains work in harmony with the left brained quant jocks. What matters to us are words that convert, content that delivers top search engine rankings, creative that bumps the conversion rate, information architecture that supports the user’s decision making. Some people call us obsessive, compulsive. Perhaps we are.
The proof is in the pudding
1Pursuit of the “right-fit”
St. Edward’s University
Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.
2Revealing thought leadership
American Healthcare Solutions
How does a thought leader in healthcare optimization get their name in front of the senior-most hospital administrators? Simply by incorporating into web copy keywords that are important to senior management and ensuring that those pages appear at the top of search engines.
3Geography 101 for a shrinking world
The largest map store in the world wished to distance itself even further from National Geographic, the No. 2 map seller. Elliance orchestrated an e-commerce search optimization program to ensure every map in its entire inventory would surface higher than the maps offered by all competing map sellers.
4Celebrating life to the fullest
Month to Month
By counting important life milestones in months instead of years, are people prepared to celebrate life even more fully? Month 2 Month came to Elliance to pilot just this concept with a website, viral devices and search engine optimization. The answer? A resounding yes.
5Profits for nonprofits
Pittsburgh Glass Center
During the worst of recessions, can a nonprofit grow its profit centers to pay down its line of credit? Sure. By redesigning a website, energizing its base with social media buzz, and creating an efficient online class registration system.
6Acquiring the holy grail of higher education
Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.