August 25, 2014
While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends. Today, and every day, your college brand continues to do its daily work … Continue reading
March 27, 2014
Our passion for visual thinking gets recognized in unexpected places. Randy Krum included our 'Page Rank Explained' infographic in his recent book.
February 27, 2014
How can we balance automation and human intuition in SEO keyword research to achieve optimal results for higher education clients?
October 28, 2013
What are the implications of living in a world of 100% not provided?
October 04, 2013
Google's knowledge graph shows richer information about a website on a search results page. Here's a case study on how microdata can produce richer search results.
August 19, 2013
When it comes to a paid search (PPC) campaign, it’s not just important to make sure that your ads are seen. It’s important to make sure that they’re seen by the right people.