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Tapping into what already exists online such as photos on Flickr and reviews on Yelp gives users a richer experience.

Tapping into what already exists online such as photos on Flickr and reviews on Yelp gives users a richer experience. From a search perspective, this infographic illustrates how including all the social media content on your site could also prompt other sites to link to your site. This in turn will help drive up your rankings in the search engines.

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