In Lewis Carroll's Alice in Wonderland, the Cheshire Cat wisely counsels Alice, “If you don't know where you’re going, any road will get you there.” Elliance strategists never cease to ask similar questions: “What mountain do you wish to scale?” “What‘s the next step in your brand journey?” Our strategists give courage to our clients to take the right next step. As voracious observers and readers, they re-frame client situations by invoking metaphors from other industries.
It Takes a Village (of Talent) to Raise a Brand
From day one, we shaped ourselves after the respected tradition of Italian and Japanese craftsmen. We revel in great storytelling as much as we revere poetic code. We celebrate No. 1 positions on Google as much as we cherish killer web strategy. To know whether we have orchestrated success for our clients, we turn to the discipline of analytics.
Meet the teams
What do you want more of?
"I've seen the power of a college or university that learns to speak in its one true voice. It impacts everyone for generations."
User Experience Architects
THE THINKING BEHIND
In the age of information overload, how does one create an experience that balances the customer's need to get the facts, and the marketer's need to be the preferred provider? Our user experience architects ponder this subtle balance, advancing the frontier of this craft on every project. As former artists, interactive designers and active social media specialists, they are perfectly suited to shaping interactive experiences.
“There's nothing unreasonable about wanting it to be easy.”
If our user experience architects are busy influencing the prospects' minds, then our designers are working on touching their hearts. Borrowing from the foundations of art, design and architecture, Elliance designers live, breathe and dream interactive. They are early adopters of the most innovative hyper-social, local and mobile technologies.
“Design should first inform, persuade, then delight.”
WORDS THAT WORK AND WORDS THAT SELL
As former speech writers, magazine editors, journalists and ad copywriters, Elliance web copywriters have moved people on “Main Street USA” with facts, stories and appeal. Fully aware of the power of simple, concise and effective language, they reveal the essence of brands with authenticity, punch and drama.
“I don't write words to add content to a page. I write to engage, entice and persuade.”
THE POWER OF #1 POSITIONS ON GOOGLE
Knowing the majority of people never go below the fold on the first page of search engine results, and that we now live in a keyword-centric world, Elliance search marketers inform and guide all content and development decisions on all projects. Masters in the art of organic/paid search, social media, PR 2.0 and web analytics, they are a key ingredient in the secret recipe of Elliance.
“There’s no better feeling than watching client goals turn into a reality that exceeds all expectations.”
THE POETICS OF SOFTWARE
Just as building a one-story, 10-story or 100-story building requires different types of construction technologies, powering standalone interactive experiences, online catalogs, web apps and application services requires different skills, too. The Elliance technology team has cracked so many tough nuts that cracking tough nuts doesn't seem so tough any more.
“Technology can build a wall of frustration or a bridge to user happiness. I sleep better knowing that we make users happy.”
TO ERR IS HUMAN, TO RECOVER DIVINE
Every Elliance customer raves about our customer service. Why? Because from the very beginning we set out to build a company at which we would want to be customers: proactively solving problems, taking responsibility and always applying the golden rule. If there were a giving gene, our customer care people certainly have it.
“It makes me happy to help people.”