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Speaking Enagements


21ST Century College Branding: How To Win Hearts, Grow Enrollment & Unlock Giving

Learn why colleges that lack a clear marketplace distinction in today’s competitive environment are at risk and hear high-performance strategies that will help your college get bigger returns from branding investments. We will share some of the most important lessons that we've learned about higher education brands in the past two decades and share real-life examples of progressive strategies used by colleges to reposition, revitalize and re-energize their institutions and programs.

Lakewood, Colorado May 31, 2017 - June 03, 2017

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NAGAP 2017

Combine your online content marketing strategy with a keyword guide, and watch enrollment soar

By now, you understand social media. Your school tweets on Twitter, posts to Facebook, pins to Pinterest and adds photos to Instagram on a regular basis. You probably even have graduate students and professors who blog on behalf of your program. But, are you powering all of this online content with SEO keywords to lift your online rankings? Learn how you can use all of your social media touch points to elevate your brand.

Salt Lake City, Utah April 19, 2017 - April 22, 2017

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Get Noticed in Five Words (or less)

Attendees will receive tips and strategies for uncovering the best words to expand market share and revenues

Join us for a free, 60-minute webinar to learn how B2B companies can position themselves for growth in 2017 by combining the right business strategies with the right words. Craig Otto, Director of Brand Development at Elliance, will tap into his 35 years of marketing experience to give attendees tips and strategies for uncovering the best words to expand market share and revenues. Attendees will learn how one well-known Fortune 500 company went from a struggling business unit to a global leader by capturing a new idea in just four words that ultimately transformed its future in remarkable ways. The webinar is tailored to manufacturing and B2B professionals working in marketing, sales, communications and management.

B2B Webinar January 26, 2017

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