April 29, 2004
To identify their most loyal alumni, Carnegie Mellon turned to Elliance, a Pennsylvania web site design company, for a web publishing system with underlying tracking technology.
“Carnegie Mellon contacted us to build metrics into the site,” explains Abu Noaman, CEO of Elliance. “Since higher education is so competitive, it’s essential that Carnegie Mellon can gather the business intelligence and alumni intelligence they need for brand development, which in turn translates to growth in endowment and enrollment.”
Now Carnegie Mellon can learn who their most loyal alumni are and what topics interest them most. They can easily measure and demonstrate their return on investment. And, they have the ability to gain insights into their alumni like never before.
The site Elliance created integrates Carnegie Mellon’s print and electronic alumni communications and was developed so university staff can easily update the content. Most importantly, the metrics from the site are collected and compiled into concise reports that are reviewed on a regular basis.
Elliance is a Pennsylvania web site design company with extensive experience in search engine optimization, eCommerce applications and database integration. Cisco, Reader’s Digest, Respironics, Mellon Financial Corporation, Allegheny Technologies, Inc., Ameritrade and the Pittsburgh Regional Alliance, are just a few of the companies who have partnered with Elliance. In its 10+ years of business, Elliance has been recognized by Business 2.0, Inc. Magazine, the eMarketing Association and the Web Marketing Association amongst others for the creation of outstanding interactive web experiences and smart search engine strategies.
To learn more about Elliance, visit www.elliance.com or call 888-926-6262.
To learn more about CMU, visit www.carnegiemellontoday.com.