April 23, 2012
Elliance, a digital marketing agency, has launched a new website for Aerotech, a leader in precision motion controls. The goal of the website, which sets a new standard in digital manufacturing marketing, is to help Aerotech become a dominant global player in its industry.
To achieve the ambitious goal, Elliance borrowed state-of-the-art merchandising techniques from retail marketing and combined them with trust-building techniques from B2B marketing. “To support non-educated buyers, we built a product catalog with faceted search, akin to Kayak.com, to expose the depth and breadth of product offerings. Auto-complete search was also provided to support repeat customers,” says Abu Noaman, Elliance CEO. “Full credit goes to Aerotech management team willing to take risks and making an investment in creating a website which puts clients and customers at the center of user experience.”
Aerotech’s website redesign also highlights its custom engineered solutions and market expertise. The site is built from the ground up to take advantage of leading trends in digital manufacturing marketing, such as search engine optimization, embedded video, and global sales and service location finder. Effective content, beautiful photography and engaging multi-media elements all serve to position Aerotech as a leader in its field.
“Forward thinking manufacturers like Aerotech are using digital marketing to reach global markets without increasing the size of their sales force. ” says Abu Noaman, Elliance CEO. “Aerotech was willing to make an investment in a site that we believe will serve as the best source for generating inquiries in the short-term and into the future. ”
Headquartered in Pittsburgh, Penn., Aerotech designs and manufactures motion control, positioning tables/stages and positioning systems for customers in a wide range of industries. Aerotech has subsidiaries in Europe and Asia, and is known for its technically superior components, high performance sub-assemblies and best-in-class motion components.
Elliance is a digital marketing agency specializing in demand generation with website design, search engine marketing, social web and mobile development. Manufacturing clients that have turned to Elliance for assistance with their digital marketing efforts include, Chromalox, Bush Furniture, Miller Welding, Black BoxSophisticated Alloys, and many others. Learn more about the company and its services at http://www.elliance.com or call 888-926-6262.