April 03, 2012
Elliance, a digital marketing agency focusing on web site design, search engine marketing, and electronic engagement for higher education clients, has been recognized by the Higher Education Marketing Report’s 27th Annual Education Advertising Awards.
The website that Elliance built on behalf of its client, St. Edward’s University, was recognized with a bronze award in the website category. The website can be found at www.stedwards.edu.
“St. Edward’s is a special institution and we were very pleased to have the opportunity to partner with them on this project,” notes Elliance CEO Abu Noaman. “We believe that the redesigned site captures the spirit of St. Edward’s and brings to life the unparalleled learning opportunities that it provides.”
The school’s brand message is woven throughout the site, highlighting the unique nature of St. Edward’s as a liberal arts, Holy Cross institution, and bringing its origin story – that of its founding Father Edward Sorin – to light. The redesigned web site has garnered widespread attention among higher education institutions, and resulted in significant shifts to the admissions profile of the university.
This is the second time Elliance has won and Educational Advertising Award from the Higher Education Marketing Report. Five years ago, the website they redesigned for Carnegie Mellon University’s Information Systems Management was honored. That web site, combined with a multi-year search engine marketing campaign, resulted in increased applications to the Masters of Information Systems Management programs at Carnegie Mellon.
“Prospective students start searching for a school on the web,” explains Noaman. “It’s essential that schools understand the important role their web site plays in building their reputation and recruiting new students.”
About the Educational Advertising Awards
The annual Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,900 entries were received from more than 1,000 colleges, universities and secondary schools from all fifty states and several foreign countries.
Elliance is a digital marketing agency specializing in results-driven, web site design, social media integration, search marketing and outbound electronic engagement campaigns. The company creates powerful customer acquisition, conversion, retention and service platforms. A few of the universities that have turned to Elliance for assistance with their higher education marketing efforts include Duquesne University, Saint Leo University, Robert Morris University, Pepperdine University, and many others. Learn more about the company and its products at www.elliance.com and www.ennect.com or call 888-926-6262.