April 28, 2008
LIFE Pittsburgh, a community-based alternative to nursing home care, wanted a website that portrayed the respect, honor and dignity offered to their residents. They came to Internet marketing firm, Elliance, to help them with the task and their new website, www.lifepittsburgh.org recently launched.
Since it can be hard to actually navigate through the system of services offered for older adults, LIFE wanted their site to be the complete opposite. They wanted to make sure the site was easy to navigate so that they wouldn’t lose prospective participants on their homepage.
Elliance decided to do a professional photo shoot and added pictures of real participants with accompanying success stories. The new site showcases staff qualifications, which make LIFE stand out from other programs. A human resources addition to the site highlights job opportunities.
Only a couple months after the site launch, online inquiries have nearly doubled. The new site portrays the care, trust, attention and love that LIFE imparts to its residents. Site visitors are able to get an inside look at resident experiences.
Elliance is an e-marketing software and services company serving progressive mid-size companies, colleges and universities, and non-profits. Clients served include, AlliedBarton Security Services, Black Box, Mellon/Dreyfus, HydroWorx, Allegheny Ludlum, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 14 years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver search engine optimization (SEO), e-commerce and e-marketing solutions. For more information about Elliance, visit www.Elliance.com.