May 15, 2008
“Using eMarketing Techniques to Grow a Business,” is the title of the presentation Andy Carlton, Vice President of eMarketing company, Elliance®, will give on May 21, 2008, at the Roanoke Advertising Club in Virginia.
Attendees will learn how to leverage the Web to increase sales and build brand awareness. By drawing upon real-life success stories of companies who have used Elliance for Web design or search marketing, Carlton will provide tips for reaching customers and prospects online. In addition, he’ll illustrate how eMarketing is easy and cost-effective, detailing tactics like sending e-newsletters, conducting surveys, holding sweepstakes, and planning events online by using examples from Elliance’s online marketing tools, called Ennect.
As a respected business leader, Carlton served on the national Business Marketing Association’s board of directors as a Web strategy expert. He is a sought after speaker and has spoken to various groups including the American Advertising Federation, Business Marketing Association, Second Wind, Automotive Aftermarket Council and various local Ad Clubs across the U.S.
Elliance is an e-marketing software and services company serving progressive mid-size companies, colleges and universities, and non-profits. Clients served include, AlliedBarton Security Services, Black Box, Mellon/Dreyfus, HydroWorx, Allegheny Ludlum, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 14 years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver search engine optimization (SEO), e-commerce and e-marketing solutions. For more information about Elliance, visit www.Elliance.com.
The Ennect suite won Cisco’s Growing with Technology Award and earned Ennect’s parent company, Elliance, the distinction of being a finalist for Dell’s Excellence in Innovation Award. These online marketing tools – Ennect Mail, Ennect Event, Ennect Survey and Ennect Sweeps – work together to empower marketers to do more work in less time while providing crucial metrics and reporting. To learn more, visit www.Ennect.com.