July 10, 2013
A team from Elliance, Inc. will travel to Chicago next week to share high-impact higher education marketing practices with area colleges and universities. The seminar, New Frontiers: Growing Online, International & Graduate Enrollment, will be held at the Cheney Mansion in Oak Park from 10 a.m. to 2 p.m.
Elliance CEO Abu Noaman, a respected and popular presenter at conferences like eduWeb and the AMA’s Symposium for the Marketing of Higher Education, will reveal how colleges are finding new and better pathways to more “right fit” students from coast to coast, continent by continent. How? By transitioning from traditional search methods like direct mail and call centers to more effective practices that leverage the reach of search engines, the recruiting pull of their own websites, the influence of social media, as well as their unique brand assets.
“Higher education has changed dramatically due to shifting demographics, enrollment trends and prospect preferences, but enrollment marketing practices haven’t kept pace. The result? Colleges are still spending, but not getting the returns that they once did. This seminar will take a look at four different colleges and how they adjusted their marketing strategies and budgets to capitalize on high-growth enrollment opportunities and emerging global markets,” states Noaman.
Among the higher education topics to be discussed will include the changing role of international agents, organic versus pay-per-click search, an overview of the international recruiting ecosystem, geo-targeting search practices and the link between search engine rankings and enrollment.
The seminar will share real-world case studies from four featured colleges and the steps each took to internationalize their regional brands, extend their recruiting pipelines into promising global markets, capitalize on demand for online programs and combat declines in graduate enrollment.
Elliance has helped colleges and universities throughout the country with their higher education marketing needs and was recently honored by the Interactive Media Awards with a Best In Class Award for the website they created for Saint Leo University.
Pre-registration is required. For information, visit elliance.com/Chicago2013.
Elliance, a Pittsburgh-based digital marketing agency specializes in results-driven web design, social media integration, search marketing and outbound electronic engagement campaigns. A few of the universities that have turned to Elliance for assistance with their higher education marketing efforts include Duquesne University, Saint Leo University, Robert Morris University, Pepperdine University, and many others.