October 21, 2005
DATELINE - Oct. 21, 2005- Elliance was named the winner in the Customer Relationship category of the Cisco Growing with Technology Awards 2005. Winners were announced during a ceremony on Wednesday, October 19 at the Fairmont Hotel in San Jose, Calif.
Elliance created a prototype of eMarketing tools in an effort to increase their own productivity and to obtain valuable metrics. After seeing how these tools increased their own efficiency, they rebuilt them in ASP mode and started marketing them to clients. Called the ennect toolkit, these products for e-mail communication, surveys, collaboration and event planning helped Elliance increase sales by 50 percent over the past three years.
The Cisco Growing with Technology Awards was created to recognize small and medium-sized organizations that demonstrate how networking technology solutions can effectively address business challenges. The winners of the program serve as role models and best practices for other businesses that want to use technology to fuel growth and compete more effectively. A panel of 10 judges selected 15 winners in five categories from more than 600 applications.
"I see any award as a third party validation and it makes me extremely proud to think that the thought leaders Cisco assembled believe we're doing interesting, top-notch work," explains Elliance's CEO Abu Noaman.
This year's panel of judges is composed of a diverse, cross-section of experts in the field of small and medium business operations. Members include: Andy Bose, CEO, AMI-Partners; David Morgan, President and CEO, D.W. Morgan Company; Joni Podolsky, Director of Community Programs, Entrepreneurs Foundation; Josh Hyatt, Executive Editor, FSB: Fortune Small Business Magazine; Mika Krammer, Research Vice President, Gartner Group; Ray Boggs, Vice President of Small/Medium Business Research, IDC; Elspeth Jane Murray, Assistant Professor, Queen's University (Canada); Sam Steinhardt, Executive Director of Center for Innovations in Learning at Stanford University; Mark Quinn, District Director, U.S. Small Business Administration; Joe Diodati, Senior Director of Commercial Marketing, Cisco Systems.
"This year's winners have proven that there is a correlation between a company's investment in networking technology and success," said Peter Alexander, Vice President, Commercial Marketing, Cisco Systems. "Elliance was selected because they stood out as an organization that uses a network to create sustainable, competitive differentiation, while improving operational efficiencies and effectiveness."
Elliance is an eMarketing firm specializing in results-driven websites for mid-sized and enterprise companies. Clients include Maps.com, Black Box, Mellon/Dryfus, Diebold, Medrad, Carnegie Mellon University, Waterpik Technologies, Readers Digest and many others. During its 12 + years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver Internet marketing solutions.
* * *
More about Elliance: http://www.elliance.com