Elliance Creates New Practice to Serve Higher Education Marketing
Friday, March 17, 2006
Recently, Elliance has seen an increase in the number of colleges and universities who are integrating the Internet in their marketing efforts. To better serve this emerging market segment, Elliance has created a new practice group for higher education.
"Colleges and universities are on the cusp of major changes," explains Abu Noaman, CEO of Elliance. "A shrinking pool of applicants and an ever increasing competition from distance learning options are the main reasons schools are paying more attention to their online marketing efforts."
Over the last few years, Elliance has deployed a number of creative eMarketing solutions for student recruitment, enrollment, alumni communication and endowment development – all key issues for all universities.
For example, Carnegie Mellon University’s Heinz School of Public Management approached Elliance to increase the applicant pool for the Masters in Information Management Program. To achieve this goal, Elliance not only redesigned their website, but also employed the revolutionary search engine optimization techniques for college recruiting. As a result, the Program increased their 2006 applicant pool by 21%.
Another Elliance client, Georgia Tech College of Management routinely uses Elliance’s online marketing tool, called ennectEvent, to coordinate a bi-annual Executive Masters in Business Administration Event held in conjunction with five other universities.
At St. Edward’s University, Elliance’s ennectMail tool is used for domestic and international recruiting and well as for promoting alumni events and driving online registration. They’ve also used HTML broadcasts for fundraising and a national recruiting program.
"We’ve shown a number of our university clients how online communications can be a cost-effective way to reach all of their stakeholders, including prospective students, current students, parents and alumni," adds Noaman.
Noaman gave a presentation titled, Higher Education Marketing by the Numbers, in January to a regional meeting of the Council for the Advancement in Education (CASE). He’ll also be presenting at the American Marketing Association’s Symposium on Higher Education in November.
Elliance is an eMarketing and eCommerce firm specializing in creating results-driven online marketing solutions. In its 12 + years of business, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to solve marketing problems.