Mindset That Propels Us

Our Mindset
  • Be bold. Show courage.
  • Pursue ‘better-fit,’ not ‘more.’
  • Avoid ‘yes-men’ and those who need them.
  • Reframe.
  • Hold tensions.
  • Deliver brilliance.
  • Move the needle, significantly.
  • Serve clients’ customers.
  • Create a mountain, not hills.
  • Stay curious.
  • Land the plane.

Recent Blog Posts

  • The benefits of leading two lives

    December 20, 2016

    In our professional lives, we’re constantly in motion. We serve our clients by solving tough problems, meeting their needs through strategy and innovation, and often under shorter and shorter deadlines. Amidst all of that lies the research, experimentation, client collaboration, endless tweaking, … Continue reading

  • Holding The Tensions in Marketing

    June 30, 2013

    F. Scott Fitzgerald famously said “The test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function”. At Elliance, we have made it … Continue reading

  • Elliance and Jung – a Shared Philosophy

    December 29, 2012

    Elliance serves brands the way Carl Jung served people. We help find meaning, communicate essence and create forward motion. In the mid eighties, after reading the collected works of C.G. Jung, I embraced Jungian thought because it resonated with me. … Continue reading

  • What’s Behind Our Name?

    December 08, 2012

    Elliance was born out of two confluent currents. The first was my desire to combine my two passions: my love for analytical computer science which I developed during my years at Cornell and Carnegie Mellon; and my other love for … Continue reading