Manufacturing Marketing
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manufacturing marketing

Manufacturing Marketing for Sales-Driven Innovators

Create Brand Preference

MANAGING THE CUSTOMER LIFE CYCLE

Creating brand preference requires telling an authentic story, assisting prospects in making the purchase, servicing existing customers dependably, and suggesting cross-sells intelligently. Elliance reincarnates brands by influencing buyer perceptions on web, search, social and mobile.

Increase Market Share via Channels

GROWING IN THE AGE OF SELF-SERVICE

Once upon a time, professionals chose to work as consultants at the stores helping consumers make decisions. Then retailers began worshiping efficiency. The pros packed their bags and left and consumers began to rely on manufacturer websites and product reviews. Elliance orchestrates conversions in the new ecosystem.

Orchestrate Online Conversions

APPLYING THE SCIENCE OF INFLUENCE AND CONVERSIONS

The web analytics reveal exploration patterns that don't have counterparts in traditional retail. New techniques such as market basket analysis, site search of the long tail and behavioral targeting are the new paradigms. Elliance guides the conversion process with the discipline of web analytics.

Nurture Customer Relationships

BUILDING LOYALTY IN THE ERA OF DISLOYALTY

Building online customer extranets with helpful service centers is what it takes to prevent switching in the era of disloyalty. Staying top of mind with sensible use of email marketing, event marketing and customer listening programs is the new face of loyalty. Elliance has a decade of mastery in this space.

Manufacturing Case Studies

More Proof

Geography 101 for a shrinking world

Maps.com

The largest map store in the world wished to distance itself even further from National Geographic, the No. 2 map seller. Elliance orchestrated an e-commerce search optimization program to ensure every map in its entire inventory would surface higher than the maps offered by all competing map sellers.


From print to online in 365 days

Black Box

Nearly 20 people worked on Black Box's award-winning print catalog that none of its customers cared about anymore. Elliance predicted the world would change within a year of Black Box's new website launch and e-commerce search optimization. It did. Now their entire print catalog team has migrated to online catalog operations.


Creating a killer app

Independence Medical

Independence Medical, a leading supplier of medical supplies to pharmacies, never imagined a killer app could move their online business needle. It did. Using Elliance's online ordering system, the pharmacies can decide which supplies to pick based on state-by-state Medicare reimbursements.


Manufacturing Clients Served

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We Have Presented Successes At

  • American Marketing Association