Higher Education Marketing

Higher Education Marketing.

Higher Education Marketing for a Higher Good

Invigorate Your College Brand

REVEALING TRUE SELF ATTRACTS RIGHT-FIT

Elliance crafts your brand by interviewing the desirable stakeholders, listening for liminal insights, articulating the brand, launching it internally, rolling it out externally, and monitoring the impact on the market. Elliance invigorates college brands by telling authentic stories, creating memorable experiences and claiming top Google rankings for reputation keywords.

Our Capabilities: Market Research | Strategy | Brand Guides | Viewbooks

Enroll Regional, National and International Students

GET THE RIGHT-FITS WHEREVER THEY ARE

In the age of search engines, social media and PR2.0, why not go beyond your own backyard and set your sights on attracting the right-fits from distant places and lands? Elliance ignites demand anytime, anywhere with an authentic brand voice and #1 positions in the new digital ecosystem.

Our Capabilities: International Websites | SEO | Social Campaigns | Online Contests

Orchestrate Conversions with Websites

ADMISSION PIPES NOT ADMISSION FUNNELS

Elliance constructs websites that drive right-fit prospects straight to the admissions funnel. Our secret: balance today's truth with emergent truth, combine facts with stories, hold the tension between various audiences and reveal the power of the brand. Our websites simply let the right-fit prospects raise their hand.

Our Capabilities: College & Giving Websites | Landing Pages | CRM Systems

Unlock Donations from Alumni

ACTIVATING A SUPER ORGANISM OF DONORS

In a world reluctant to part with their hard earned money, any point of friction in either building a case for giving or accepting payments is counter productive. Yet so many giving experiences frustrate well-meaning donors. Elliance creates frictionless giving experiences and softens the hearts of alumni by telling endearing stories.

Our Capabilities: Capital Campaign Microsites | Giving Applications

Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.


Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.


Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.


Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Marketing Blog Posts

We Have Presented Successes At

  • American Marketing Association