Higher Education Marketing

Higher Education Marketing.

Higher Education Marketing for a Higher Good

Invigorate Your College Brand

COLLEGE BRANDING: CRISP AND AUTHENTIC

Elliance crafts your brand by interviewing the desirable stakeholders, listening for liminal insights, articulating the brand, launching it internally, rolling it out externally, and monitoring the impact on the market. Elliance invigorates college brands by telling authentic stories, creating memorable experiences and claiming top Google rankings for reputation keywords.

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Enroll Regional, National and International Students

ENROLLMENT MARKETING: MORE OF RIGHT-FIT

In the age of search engines, social media and PR2.0, why not go beyond your own backyard and set your sights on attracting the right-fits from distant places and lands? Elliance ignites demand anytime, anywhere with an authentic brand voice and #1 positions in the new digital ecosystem.

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Orchestrate Conversions with Websites

WEBSITE DESIGN FOR COLLEGES: BUILDING CONVERSION MACHINES

Elliance constructs websites that drive right-fit prospects straight to the admissions funnel. Our secret: balance today's truth with emergent truth, combine facts with stories, hold the tension between various audiences and reveal the power of the brand. Our websites simply let the right-fit prospects raise their hand.

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Unlock Donations from Alumni

MARKETING TO ALUMNI AND DONORS: THE ART OF THE ASK

In a world reluctant to part with their hard earned money, any point of friction in either building a case for giving or accepting payments is counter productive. Yet so many giving experiences frustrate well-meaning donors. Elliance creates frictionless giving experiences and softens the hearts of alumni by telling endearing stories.

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Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.


Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.


Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.


Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Marketing Blog Posts

  • Rediscovering the Value of Liberal Arts

    August 11, 2016

    As the product of a liberal arts education and the mother of a college senior studying political science and history, I get a little defensive about the singular focus on STEM and the perceived lack of value in more generalized … Continue reading

  • Plugging the Leaky Bucket

    May 20, 2016

    When it comes to higher education and small and midsize business (SMB) lead harvesting, it is not uncommon to see many sub-domains working in tandem with main marketing websites to generate traffic and inquiries. Add in third party landing page(s), social … Continue reading

  • Jumping In On the Live Video Revolution

    April 07, 2016

    Facebook has recently made available a plethora of new video options for both pages and individual users to use for engaging more authentically with their friends and fans. This includes their recently released feature called Facebook Live, which allows you … Continue reading

  • Your 5 Point Brand Checklist

    March 20, 2016

    Too often, a college or university approaches a brand development exercise unprepared for the journey ahead, and unable to fully realize the rewards at journey’s end. We offer a 5 point checklist to ensure a better experience and outcome at every step. 1. Know Your … Continue reading

  • 5 Gifts of Story from 2015

    December 22, 2015

    I enjoyed a rare two-hour sit down recently with an entire marketing and communications team at a major university — and we never once talked about story. They, like many of you, spoke of feeling beleaguered by the demands of an … Continue reading

We Have Presented Successes At

  • American Marketing Association