Higher Education Marketing
More Right-Fit Students.
Higher Education Marketing for a Higher Good
Invigorate Your College Brand
REVEALING TRUE SELF ATTRACTS RIGHT-FIT
Elliance crafts your brand by interviewing the desirable stakeholders, listening for liminal insights, articulating the brand, launching it internally, rolling it out externally, and monitoring the impact on the market. Elliance invigorates college brands by telling authentic stories, creating memorable experiences and claiming top Google rankings for reputation keywords.
Our Capabilities: Market Research | Strategy | Brand Guides | Viewbooks
Orchestrate Conversions with Websites
ADMISSION PIPES NOT ADMISSION FUNNELS
Elliance constructs websites that drive right-fit prospects straight to the admissions funnel. Our secret: balance today's truth with emergent truth, combine facts with stories, hold the tension between various audiences and reveal the power of the brand. Our websites simply let the right-fit prospects raise their hand.
Our Capabilities: College & Giving Websites | Landing Pages | CRM Systems
Enroll Regional, National and International Students
GET THE RIGHT-FITS WHEREVER THEY ARE
In the age of search engines, social media and PR2.0, why not go beyond your own backyard and set your sights on attracting the right-fits from distant places and lands? Elliance ignites demand anytime, anywhere with an authentic brand voice and #1 positions in the new digital ecosystem.
Our Capabilities: International Websites | SEO | Social Campaigns | Online Contests
Unlock Donations from Alumni
ACTIVATING A SUPER ORGANISM OF DONORS
In a world reluctant to part with their hard earned money, any point of friction in either building a case for giving or accepting payments is counter productive. Yet so many giving experiences frustrate well-meaning donors. Elliance creates frictionless giving experiences and softens the hearts of alumni by telling endearing stories.
Our Capabilities: Capital Campaign Microsites | Giving Applications
Higher Education Clients Served
1St. Edward’s University
Pursuit of the "right-fit"
Challenged by declining applicants and students in the graduate students, St. Edward's university turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.
Acquiring the holy grail of higher education
Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.
3Heinz School at Carnegie Mellon
Become the Unquestioned market leader
Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.