Imagination Precedes Speaking
What Google+ Means to Universities
In the beginning of this year, Google changed their search algorithm yet again by unveiling Search Plus Your World. Most people still don't realize that this truly changes everything that happens online. Now, a person's search results on Google -- which is the dominant U.S. search engine -- are personalized and influenced by social activity, specifically, activity on Google+. Since the content on Google+ is now woven into search results, it's much more than just another social site. In fact, Google+ profile pages at times show up above pay-per-click ads on the right-hand side of the results page. The bottom line: Forget everything you know about social media! The embedded content from all of your social sites --YouTube, Flickr, Facebook, etc. can influence your search rankings. So the question is, are you taking advantage of this? Through case studies and examples of what's worked for other universities, we'll show how you can use ALL of your online content to be found by prospective students.
July 31, 2012