Imagination Precedes Speaking

With millions of Internet queries each day, the power of search engines to influence purchasing decisions and generate leads for your business is unparalleled. What are the strategies will help your website outrank your competition and propel your business to page one rankings? Learn the relationship between traditional media and search marketing and why search strategies are universal for every size organization and industry.

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Savvy nonprofit marketers are leaps and bounds ahead of the curve in adopting social media and e-marketing tools. They have embraced Facebook, twitter, LinkedIn, blogs, Tumblr, and other social media channels to increase member engagement, deepen relationships, create a following, and increase operating income. Progressive nonprofits have also adopted e-marketing tools like email marketing, online surveys, contests, sweepstakes and event marketing to stay connected with their communities, get a pulse of their followers, and keep the excitement going. In this seminar, we will show all organizations a sampling of powerful, yet cost-effective, guerrilla marketing techniques that smart nonprofits are deploying

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Appalachia. Business. Culinary. What could three very different higher education branding challenges have in common? Appalachian Bible College, Pepperdine University’s Graziadio School of Business and Lexington College, a four-year Bachelors in Hospitality Management School in Chicago, are all considered the underdog in their respective markets. Elliance will show why positioning is key. How to tap the school's essential strengths. Articulating brand pillars as story. The role of search engine marketing, social media and PR 2.0. Case studies from each of the three schools will punctuate the presentation. Attendees will learn how three very different higher education brands learned to ignite demand, and to envision a long-range enrollment future.

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While Apple's iPhone SDK provides a wealth of information for developers, designers are often at a disadvantage when it comes to getting started building mobile apps. This presentation will review what documentation a designer should understand, the basics of application architecture and show working examples from an iPad app currently under development.

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Successful social media marketing campaigns are hard to engineer; harder to implement, except when your users do it for you without you asking... or even knowing. We'll discuss how - and why - exactly that happened when Sandwich Dynamics launched Birdhouse, and what social media marketers can learn about NOT leveraging their followers.

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Interested in increasing the number of applicants to your continuing education programs? Then harness the power of search marketing. Learn how Carnegie Mellon University, Pittsburgh Institute of Aeronautics, Drexel University and others have utilized keywords, directory submissions, inbound links and more to increase their chances of being found by prospective students. Billions of Internet searches are conducted daily. This session will explain how you can stand out online.

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Billions of Internet searches are conducted every day. Learn how search marketing can help you stand out and be found by prospective students. This presentation will share examples of colleges across the country who have applying specific search marketing strategies to obtain impressive results.

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You've heard all the buzz but have you learned how to leverage online social networks and the latest digital marketing practices to connect more with donors, members, clients, patrons, visitors and volunteers? It's much easier than you think; we want to show you how. Join us for an up-to-date look at how forward-thinking organizations are capitalizing on simple and affordable digital outreach tools, including e-mail, blogs, search engines and social networks. Discover the budget-friendly strategies and resources that can raise your awareness, and increase your impact to new heights of success.

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Conversations about your products and services drive traffic to your website and can boost business. What are today's best practices in digital public relations that will get key media players, bloggers and prospects talking about you? ? Through case studies and visual tutorials, learn the progressive PR practices for driving business online, broadening your sphere of influence and getting noticed by key influencers.

Universities often discuss the magazines that rank colleges and universities. But what about page rankings - do you rank high on search engines? Research shows 62% of search engine users click on a result listed on the first page. Learn how Duquesne University secured page one organic Google positions for critical keyword phrases, by having their site designed for both search engines and prospective students. Plus, attendees will understand the important role keywords, directory submissions, inbound links and social networking play in increasing the online rankings of your school.

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Social networking is all the rage. But does it really help manufacturers and other business owners? This is your chance to hear how Linked In, Twitter, blogging and other online tools can help you collect better data on your customers, showcase your services or products, and learn more about your markets. Sponsored by the SMC Business Councils. Open to members and non-members.

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Twitter. YouTube. Google. Blogs. You’ve heard all the buzz but have you heard how to leverage online social networks and the latest digital marketing practices to connect with more donors, members, patrons, visitors and volunteers? It’s much easier than you think; we want to show you how. Join us on Friday, May 8th for an up-to-date look at how forward-thinking organizations are capitalizing on simple and affordable (even free!) digital outreach tools, including e-mail, blogs, search engines and social networks. Discover the budget-friendly strategies and resources that can raise your awareness, support and impact to new heights of success.

Conversations about your products and services drive traffic to your website and can boost business. What are today's best practices in digital public relations that will get key media players, bloggers and prospects talking about you? How can you generate inbound links, social networking buzz and higher, long-lasting rankings on top search engines through optimized press releases? Through case studies and visual tutorials, learn the progressive PR practices for driving business online, broadening your sphere of influence and getting noticed by key influencers.

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Information Architecture, for so many of the websites on which we find ourselves working, is a task akin to playing matchmaker between your boss’s son and your ex, albeit with slightly less feedback. With the right seductions, pokes, and prods, we aim to influence unpredictably motivated users to make choices established by our client’s business goals. The successful website is the very story of this seduction, and your IA is the narrative structure of the entire affair. Let’s talk about how.

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E-mail is one of the most cost-effective and powerful marketing tools available today but recipient preferences, standards and tactics are evolving rapidly. Through real-world case studies, you'll walk away with ideas that you can apply to your clients' business on how to use e-mail to increase conversions and glean powerful customer preferences and insights. Hear the integral role that e-mail can play in your business growth and success through discussions of best practices, top strategies and affordable online tools.

With the second generation of the Internet, user-generated content is king. Today's savvy buyers are looking to build online connections with businesses through collaboration, sharing and interactions via forums, messages boards, blogs and social networks. With the traditional top-down marketing model losing its luster, conversational marketing is the new standard. Through case study reviews and visual tutorials, learn how you can capitalize on new customer acquisition opportunities with influential online channels and digital techniques.

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Learn the important role the Internet plays in helping organizations of all sizes get customers, keep customers and get more customers. This presentation gives an overview of the new marketing ecosystem and explains how to build your permission-marketing database. To help you understand how you can apply emarketing to your own situation, a sample e-mail marketing plan is part of the presentation.

E-mail is one of the most cost-effective and powerful marketing tools available today but recipient preferences, standards and tactics are evolving rapidly. Through real-world case studies, you’ll walk away with ideas that you can apply to your own business on how to use e-mail to increase conversions and glean powerful customer preferences and insights. Hear the integral role that e-mail can play in your business growth and success through discussions of best practices, top strategies and affordable online tools.

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There's a digital revolution underway in higher education enrollment, branding and outreach. Is your institution capitalizing on game-changing online strategies? Is your school well-positioned for growth in light of current demographic and economic challenges? Join us as we review real-world case studies, best practices and actionable strategies that are helping schools across the U.S. rise in rank, prominence and enrollment with online practices that are critical in today's highly interactive and competitive marketplace.

Attendees will learn how to use the internet to improve member engagement, drive attendance, increase volunteer recruitment and extend your reach and influence. The importance of social media and search marketing will also be explained.

This conference will give you practical ideas and tools for significantly improving your marketing programs.

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Join Elliance for a half-day intensive seminar designed to give top administrators and academic leadership a strategic roadmap for growing enrollment (despite demographic trends) and improving visibility and connections with alumni and other key stakeholders through influential and critical social networks, search engines and the Web.

Search marketing can make a huge impact on the number of prospective students who visit your Web site, however, when done incorrectly; it can do more harm than good. Learn what you should and should not do to stand out online. Without naming names, we’ll review some of the most common search marketing blunders made by universities and explain what should be done instead. Learn which pages you should optimize on your site (hint, it’s not just the home page), how to use images and videos to bring you more visitors, whether it’s better to use a dot com or dot edu and more. Case studies will be included, showing the results various schools obtained by implementing these best practices.

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Take this opportunity to understand the current trends in e-mail marketing and what successful organizations are doing to stand out in the marketplace. Identify what some of the challenges are with e-mail marketing and member surveys and the solutions available to make sure they can be used successfully.

What is the purpose of a marketing website? While marketing websites are more application-inclusive than ever, the fundamental marketing task of persuasion is still the purpose nexus of any marketing-driven website. The site’s IA needs to go beyond content organization, and embody the persuasive goals driving the project. The difference between creating systematic order and creating a systematically ordered, compelling argument is often the difference between a me-too site and a persuasion machine. Learn how to protect your client’s marketing objectives with purpose-driven discovery and IA.

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Attendees will learn how to use the internet to improve member engagement, drive attendance, increase volunteer recruitment and extend your reach and influence. The importance of social media and search marketing will also be explained.

You’ve heard the terms – RSS, Digg, Del.icio.us, Technorati, Stumbleupon. Learn how to use social media to increase your Google page ranking and draw more traffic to your Web site. This visual “infographic” tutorial will teach you about the power of link baiting and let you in on the latest in social media.

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How can universities use the web to increase enrollment during an era of shrinking applicants? How can departments use the web to increase the caliber of students who apply to their department? This presentation will show how Carnegie Mellon University's Heinz School used search marketing to reverse the downward trends in graduate student applications and increase conversion rates. Attendees of this presentation will walk away with a clear understanding of search marketing keywords, the important role they play in driving visitors to a web site, and tools to discover keywords to use for their own sites. Today’s prospective students live online. This session will teach you how search marketing can help you make sure your Web site doesn’t get lost in cyberspace.

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World Association of Domain Name Developers (WADND) presents T.R.A.F.F.I.C., the domain industry's premier conference! With more than 500 attendees, including the leading executives and experts, T.R.A.F.F.I.C. is the largest and most successful domain conference!

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Are you up-to-date on the latest online strategies and search engine marketing practices that are helping top schools around the country meet--and exceed--their recruiting goals? Learn how to leverage your website, simple eMarketing tools and the power of search engines to attract more ideal applicants and increase enrollment with less time and effort. The free seminar features case studies of Carnegie Mellon University, Duquesne University, St. Edward's University, the University of Maryland, Baltimore County and others.

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Internet use is higher than ever, and if you're not reaching customers and prospects online, you're missing out on profits. Learn how to leverage the Web to increase your clients’ sales and drive traffic to their Web sites. E-marketing is easy and cost-effective - send e-newsletters, conduct surveys, hold sweepstakes, and plan events online. Or, help clients with search engine marketing. Find out how to create effective e-marketing campaigns through real-life success stories.

Learn how your school can utilize email, search engine marketing and other proven web-based recruiting strategies to attract more ideal applicants and increase enrollment with less time and effort. The free workshop features case studies of Carnegie Mellon University, Duquesne University, St. Edward's University, the University of Maryland and others.

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Internet use is higher than ever, and if you're not reaching customers and prospects online, you're missing out on profits. Learn how to leverage the Web to increase your clients’ sales and drive traffic to their Web sites. E-marketing is easy and cost-effective - send e-newsletters, conduct surveys, hold sweepstakes, and plan events online. Find out how to create effective e-marketing campaigns through real-life success stories that demonstrate results! We'll also explain search marketing.

Join e-marketing experts and your Cleveland-area peers as we explore how leading colleges, universities and professional schools are capitalizing on their own websites and online strategies to attract more ideal students and drive enrollment with less time and effort. f you want to learn how to turn Google and other search engines into your #1 student recruiter or leverage simple online tools to solve your enrollment challenges, you won't want to miss this information-packed seminar that features case studies of Carnegie Mellon University, Pittsburgh Institute of Aeronautics, Drexel University, St. Edward's University and others.

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Join eMarketing experts and other representatives from the region's nonprofit community as we explore how not-for-profit organizations are capitalizing on the ease, economy and effectiveness of electronic communications, digital media and their own Web sites to make a bigger impact with less time, money and staffing. If you're looking to expand your outreach, raise awareness, drive event attendance and boost your bottom line, you won't want to miss this information-packed seminar that features case studies of the Pittsburgh Glass Center, the Pittsburgh Regional Alliance, the Heinz Endowments, the Jewish Healthcare Foundation and the Cleveland Public Theatre.

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Whether your goal is increasing brand awareness locally, or looking to develop client relationships overseas, geo-targeting search marketing can help you grow your business in the markets that are most important to you. Learn how to focus search marketing efforts with a visual “infographic” overview, and hear about how First Commonwealth Bank leveraged local search to cultivate customer relationships.

Marketing pioneers are forever finding new ways to help companies capitalize on opportunities via the Internet. But the rules, techniques and technologies are changing fast and companies are striving to create synergy between their online and off-line marketing strategies. With rapid responses, faster returns and lower costs, it's not surprising that eMarketing has major appeal, but how do companies tackle this ever-changing digital medium and fully exploit the capacity for growth and branding? Learn how to utilize eMail Marketing, online surveys and search engine marketing for your competitive advantage.

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Join representatives from Black Box Network Services, Miller Welding & Machining and Crossroads Development, Ltd. as they share the Internet-based strategies that helped them maximize lead generation, increase sales and elevate customer service.

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We all want our sites to be successful. We want visitors to both find the information they need, and take the actions we ask of them. But how do you know if your site is performing the way it should? Why is it important to analyze which pages have the highest drop off rates? What are quick and inexpensive ways to get feedback from your target audience? We’ll explain how to discover the usability of your site and provide easy and inexpensive ways to improve it.

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Elliance will explain how the combination of a research-driven Web site redesign with an aggressive organic search engine optimization and marketing campaign increased applicants to the Carnegie Mellon University Information Systems Management programs by 118% Attendees will walk away with tips they can apply to their own Web-based recruiting efforts.

What works in local search marketing? What doesn’t work? How does local search optimization and advertising differ from traditional search marketing? Speakers on this panel share their real-world experiences, successes and failures with local search campaigns.

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Consumer habits are changing, more time is spent online and fewer hours are spent in front of a TV set. This means agencies need to learn how to apply nontraditional forms of marketing to give themselves an innovative image and an edge over their competition. This presentation will give tips on using online marketing tools and will communicate useful web-based marketing strategies through actual case studies. Those in attendance will walk away with a variety of ideas to implement for their own clients.

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Adding new consumer-friendly features to online financial services can pay dividends in increased customer loyalty . . . if you can persuade customers to actually use them. This session will present best practices to encourage online customers to adopt new services. Elliance will review how to use technology tools for intelligent Web site and intranet architecture decisions and will co-present with a representative from Wells Fargo.

When a well-known American university opens a satellite campus halfway around the world, how do they get the word out? Carnegie Mellon University encountered this dilemma for their Qatar campus. They knew they needed an innovative approach to build awareness for this new location which, most importantly, would be embraced by students across the globe.

The answer was to create a web-based essay contest that used geo positioning and an avatar to ask students to solve a major social concern in the Middle East. The prize was one full scholarship and five half scholarships.

Learn the strategy and tactics on how this university increased their brand awareness in more than 30 countries in a little over one month.

Providing quick, measurable, and cost-effective results for your clients is a routine challenge for agencies. With revolutionary eMarketing tools, it has never been easier to conduct market research, plan events, run sweepstakes, collect valuable client feedback, handle promotional emails, and more. This presentation will use actual case studies from agencies in Atlanta, Chicago and Pittsburgh. Learn from a market research firm that gathered 6 weeks of data in just 6 days and two resourceful agencies, one that used email to cultivate client relationships and another that created compelling eNewsletters to boost its customers' sales. Then, apply what you've learned to help your own clients!

Develop and manage your Web presence to effectively communicate your bank’s brand and services offerings. Learn techniques to improve your site traffic with search engine optimization, online advertising, and electronic newsletters. Hear tips for building and managing your email list database.

How can your institution strengthen its position and boost applicants? Since prospective students live online, the answer is to increase your web presence. This interactive presentation will show how universities can use search marketing tactics to overcome a decline in applications and maximize their conversion rates. We’ll also explain how a group of six universities in Georgia use web-based event management software to invite students to a joint program for MBA recruiting.

Savvy universities are becoming more like corporate America; moving away from the intuition and anecdotal-based forms of traditional marketing and embracing the new paradigm of eMarketing. Through an inside look at the successful eMarketing strategy of Carnegie Mellon's Heinz School, attendees will learn how eMarketing practices can be used to intensify recruitment efforts, maintain a high flow of qualified applicants, and gain top placement on major search engines.

Which is more effective, pay per click (PPC) or organic search marketing? Is it better to use paid or unpaid directories? To answer these questions, a marketer must first determine if their goals are short-term or long-term. One search technique isn't necessarily better than another; however, one technique may be more effective at reaching a specific goal. This session will explain to attendees what they should expect from organic search marketing, PPC advertising, online press release campaigns, industry portals, unpaid and paid directories, email marketing, and more. Hands-on tips will be used from current work Elliance has done for Black Box, Carnegie Mellon University and others.

Search engine marketing can help advertising agencies soar in today's competitive market. By increasing visibility and building online presence through techniques such as search engine optimization, link building, and pay per click, agencies can obtain and maximize new revenue, enhance customer acquisition, and foster retention.

How can universities use the web to increase enrollment during an era of shrinking applicants? This presentation will show how Carnegie Mellon University's Heinz School used search marketing to reverse the downward trends in graduate student applications and increase conversion rates. Attendees of this presentation will walk away with a clear understanding of search marketing keywords, the important role they play in driving visitors to a web site, and tools to discover keywords to use for their own sites.

Acquiring new customers can cost five times more than retaining current customers. Expenditures are also likely to be twice as much from a repeat customer than a new one. In our throw-away culture, it is important to understand the benefits of customer loyalty and realize how small and mid-sized companies can remain competitive with enterprise businesses. This seminar will provide insight into the Top 5 customer needs and knowledge of how cross-selling and deep-selling can be obtained with interactive experiences.

Finally, the convenience of four powerful eMarketing tools is now contained in one simple toolkit. Join us as Elliance demonstrates why this new technology is being widely adopted by growing advertising agencies. Participants will walk away from this webinar with knowledge of innovative software and its capacity to streamline services, save valuable time, and track results. All attendees will receive a complimentary hardcopy of The Marketing Hero's Handbook, which contains 22 big eMarketing ideas consolidated in one little book.

How can nonprofits increase cause awareness, volunteers, and donations? This seminar will reveal practical and cost-effective eMarketing tactics that will help nonprofits stay ahead of the game and in contact with valuable constituents.

This seminar shows how eMarketing strategies can yield fast turn-around and quantitative ROI in the arenas of alumni relations, enrollment, and corporate relations. View the inside track of Carnegie Mellon's two-part eMarketing success strategy that uses a publication to build relationships with audiences and reverses a decline in pre-college applications.

Search marketing can provide important data that companies can use to increase sales and develop brand awareness. Through an actual case study, observe how analytics and metrics, as crucial marketing tools, can help businesses generate various types of buyers.

With the right tools, eMarketing can be a profitable investment for small businesses. This seminar displays how web marketing applications such as the ennectToolkit can help your company develop a strategic plan to market products and services to the right customers.

Email is more than just a form of communication. With useful technology, you can track campaign effectiveness and create reports, which provide insight into member loyalty. You can also learn how to design effective eNewsletters that provide news and tips to your members, thus enhancing retention and cross-sell opportunities. Learn how to announce new products and drive qualifying leads by viewing "click-through" rates in reports.

Discover how a leading entrepreneur launched a successful organization without any funding from venture capitalists. This seminar reveals the importance of adaptation to customer needs, the business model, developing a sellable product, and adopting a corporate attitude. Learn how the Top 10 Success Factors of Entrepreneurs can help you become an accomplished business professional.

This insightful seminar is filled with tips and techniques for attracting new business, building brand visibility and establishing awareness using proven, online search engine marketing methods.

customers, and build brand awareness? This seminar will provide techniques and tips that can help marketers reach their ideal target audience and develop a technological edge in the advertising industry. Designed for total audience participation, this innovative and informative seminar will provide you and other marketing managers with a unique opportunity to share ideas and learn the latest strategies for creating successful email marketing campaigns.

In today’s competitive business arena, return on investment is a prized commodity. During this seminar, conducted by Green Spot Advertising and Elliance Inc, insight will be geared toward maximizing potential earnings and augmenting company profits. This presentation is designed with collaboration in mind. Created for total audience participation, you will be able to network and consult with other executives when learning how to implement effective methods of email marketing.

Entrepreneurial companies can rent low-cost but high-impact eSolutions such as rental eCommerce sites, eMail Marketing, and client extranets. Attend and see how other entrepreneurial companies are reaping profits using these techniques.

Collaboration has become a client retention tool. This insightful presentation will demonstrate the various options for deploying collaboration tools and how they are coming of age.

Email can provide an efficient and effective communication resource in today's fast-paced business world. This presentation is designed specifically for dealers and is focused on using email to maintain a client base, build brand awareness, and generate new business leads. Designed for total audience participation, this innovative and informative seminar will provide you and other marketing managers with a unique opportunity to learn about low-budget but high-impact email marketing strategies.

The new customer is comfortable in both traditional and electronic mediums. In the typical buying process, the new consumer moves between traditional and electronic mediums during a typical buying process of Awareness, Comprehension, Conviction and Action. This creates new challenges for sales, marketing, and service. This insightful presentation will help you transform your sales, marketing and service to handle the new customer effectively.

Elliance will provide strategies designed to attract, engage and retain site visitors resulting in increased sales leads and visibility. Elliance will review actual case studies and web-based tools that generate leads as well as effective, online follow-up and fulfillment efforts.

Advertising agencies could become dinosaurs unless they embrace the internet. The internet is the largest growth opportunity for advertising agencies since television. This insightful seminar will show you how winning agencies are re-tooling to make internet-based programs an integral part of their regular offerings.