Imagination Precedes Speaking
1CASE VIII
Out Swimming the Bigger Fishes -- Using the Web to Win Against Regional and National Competition
How did Pepperdine University Graziadio School of Business set itself apart from the crowded MBA market? How did it jump off the perpetual marketing treadmill of open houses, pay-per-click, direct mail, email, public relations and social media that took a lot of time but didn't bring the results they were looking for? The answer is a four step process -- define the brand voice, re-design the website, re-think the PPC ads and modify the organic search marketing. They now use a keyword driven perspective for all communications to drive prospects to their effective web strategy.
Seattle, WA
February 15–17, 2012
2Marketing to Adult Students
Want to strengthen your brand? Get your print & web marketing efforts in sync!
A potential student sees your school’s website, a billboard and a direct mail piece all in the same week. Will these marketing efforts reinforce each other? They should. This session will show why your brand needs to be consistent in print and on the web. You’ll also learn a few tips so you can coordinate your own multi-media marketing.
San Francisco, CA
February 23–24, 2012
