eMetrics

What can't be measured, can't be improved.

More important than measuring is measuring the right things - and measuring the fewest number of KPI's which give you the full picture.

SOLUTION	DESCRIPTION
eCommerce Website Metrics Formulation	When formulating a metrics program, Elliance Metrics Analysts take into consideration the various components of eCommerce websites such as the purchase funnel, search engines, site search, merchandising, re-purchase and cross-sell & up-sell.
Lead-Gen Website Metrics Formulation	Lead-generation websites require measurement of conversion ratios, revisit behaviors, search engine and keyword behaviors and cross-sell effectiveness. Elliance Metrics Analysts will create a singular dashboard for you to monitor instead of spending time going through reams of analytics generated by log analyzers.
Publishing Website Metrics Formulation	Publishing websites typically rely on advertising, page views, page turns, forwards, and promotion participation, revisit behaviors, search engine and keyword behaviors. Elliance Metrics Analysts will create a singular dashboard for you to monitor instead of spending time going through reams of analytics generated by log analyzers.
Metrics for Companies That Sell Through Channels	Channel partners make it difficult to create reliable metrics. However, proxies can be used for measuring the effectiveness of various marketing tactics. Elliance Metrics Analysts have worked with Carnegie Mellon University to formulate specialized heuristics for such companies.

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