Diebold, Inc.
Web-based presentation extends, enhances brand
| Elliance Solution | Industry | |
|---|---|---|
| Web Metrics |
Elliance creates multimedia tradeshow presentation that extends to other off-line marketing channels.
| Problem | Approach | Solution | Impact |
|---|---|---|---|
| Diebold needed a tradeshow presentation to generate and sustain booth traffic and showcase their products and services. | Compared web-based and alternative presentation tools. Delivered recommendations to client, aware of multiple use needs. | Elliance developed a web-based, multimedia tradeshow presentation with music, animation, roll-over sounds and vibrant graphics. Web-based solution allowed presentation to be easily imported into a website, sales demo and other marketing collateral, extending brand and Diebold's marketing dollars | Presentation increased tradeshow booth traffic, gave fresh appeal to Diebold's brand awareness and identity and energized sales. |
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